{"title":"BEAUTY OF JOSEON","description":"\u003ch2\u003eBeauty of Joseon – Traditional Korean Skincare Wisdom\u003c\/h2\u003e\u003cp\u003eDiscover Beauty of Joseon — a beloved Korean skincare brand that blends centuries-old Joseon Dynasty beauty secrets with modern skincare science. Known for its gentle, effective formulas enriched with traditional ingredients like rice, ginseng, and hanbang herbs.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelief Sun SPF 50+\u003c\/strong\u003e – Cult-favourite lightweight sunscreen loved worldwide\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlow Serum\u003c\/strong\u003e – Propolis + niacinamide for radiant, even-toned skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalming Serum\u003c\/strong\u003e – Centella \u0026amp; snail mucin to soothe and repair skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDynasty Cream\u003c\/strong\u003e – Rich moisturiser with rice and ginseng for deep nourishment\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRevive Eye Serum\u003c\/strong\u003e – Ginseng-powered formula to brighten and firm the eye area\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eShop 100% authentic Beauty of Joseon products at MilhaBeauty with fast delivery across Pakistan.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide-30ml","title":"Beauty of Joseon - Glow Serum Propolis + Niacinamide 30ml","description":"\u003ch2\u003e\u003cb\u003eProduct Details\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThis serum is your secret to glowing, radiant honey skin. Known for their clean, Korean herbal formulations, Beauty of Joseon created this serum especially for acne-prone skin, to help calm and heal irritated flare ups. Propolis is naturally antiseptic and anti-inflammatory, helping not only to calm and soothe, but to go one step further and improve cell turnover to heal troubled skin. Niacinamide brightens and revives the complexion, while antioxidant-rich turmeric combats against free radical damage to keep skin healthy, bouncy and bright.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBest for dry, normal and combination skin types, we recommend trying out the other serums from Beauty of Joseon, including the Repair Serum and Calming Serum.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWith a pH of 6.3, this serum is formulated without artificial fragrances, parabens, sulfates, artificial color, alcohol, silicone, mineral oil and essential oils.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e30ml\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cb\u003eHow to Use\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eApply 2-3 drops to the skin and pat in gently to aid absorption. We recommend using daily, both in the morning and at night.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"ABDULLAH","offers":[{"title":"Default Title","offer_id":50628900061459,"sku":"","price":1250.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3521\/2819\/files\/download_69.jpg?v=1741353221"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-arbutin-30ml","title":"Beauty of Joseon - Glow Deep Serum Rice + Arbutin 30ml","description":"\u003ch2\u003e\u003cb\u003eProduct Description\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eGlow Deep Serum enriched with 68.6% Rice Bran Water and 2% Arbutin.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eEffectively suppresses Melanin formation and improves pigmented skin for bright, clear complexion.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTogether with Grain Complex, this serum delicately moisturizes and nourishes skin for hydrated, healthy skin.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eLightweight and watery texture promotes absorption and gives delicate skin hydration with comforts.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFree of Phenoxyethanol, Mineral Oil, Paraben, Sulfate, PEG, EU allergen, artificial fragrance and colorant, essential oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cb\u003eHow to Use \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply a proper amount to face and gently pat for further absorption.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"ABDULLAH","offers":[{"title":"Default Title","offer_id":50628925096211,"sku":"","price":1250.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3521\/2819\/files\/download_70.jpg?v=1741353326"},{"product_id":"beauty-of-joseon-serum-line-revive-serum-ginseng-and-snail-mucin-30-ml","title":"Beauty of Joseon Serum Line Revive Serum Ginseng and Snail Mucin - 30 ml","description":"\u003cul\u003e\n\u003cli\u003eScar Treatment: Fade away acne scars and blemishes with our deep acne scar treatment formula, promoting an even skin tone.\u003c\/li\u003e\n\u003cli\u003eIntensive Hydration: Dive into deep hydration that lasts. Our serum replenishes moisture, leaving your skin plump, smooth, and refreshed.\u003c\/li\u003e\n\u003cli\u003eYouth-Enhancing Expertise: Combat the signs of aging with this youth-enhancing serum, reducing the appearance of wrinkles and fine lines for a youthful look.\u003c\/li\u003e\n\u003cli\u003eGinseng + Snail Mucin: The rich saponin contained in ginseng helps to quickly supply moisture to the skin and maintain it deep inside the skin for a long time to help create healthy skin. While snail mucin protects and revives damaged skin for a complete glow.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ABDULLAH","offers":[{"title":"Default Title","offer_id":50628949573907,"sku":"","price":1250.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3521\/2819\/files\/download_71.jpg?v=1741353662"},{"product_id":"beauty-of-joseon-sunscreen-rice-spf50","title":"Beauty of Joseon Sunscreen Rice SPF50+","description":"\u003cp\u003eBeauty of Joseon Relief Sun : Rice + Probiotics SPF50+ PA++++ 50ml – 100% Authentic Korean Skincare \u003c\/p\u003e\n\u003ch4 data-start=\"1097\" data-end=\"1121\" class=\"\"\u003e\u003cstrong data-start=\"1104\" data-end=\"1121\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"1122\" data-end=\"1521\"\u003e\n\u003cli data-start=\"1122\" data-end=\"1208\" class=\"\"\u003e\n\u003cp data-start=\"1124\" data-end=\"1208\" class=\"\"\u003e\u003cstrong data-start=\"1124\" data-end=\"1144\"\u003eHigh Protection:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBroad spectrum\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"1160\" data-end=\"1177\"\u003eSPF50+ PA++++\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eblocks harmful UVA \u0026amp; UVB rays.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1209\" data-end=\"1295\" class=\"\"\u003e\n\u003cp data-start=\"1211\" data-end=\"1295\" class=\"\"\u003e\u003cstrong data-start=\"1211\" data-end=\"1234\"\u003eBrightening Effect:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"1235\" data-end=\"1251\"\u003eRice extract\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ehelps even out skin tone and fade dullness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1296\" data-end=\"1370\" class=\"\"\u003e\n\u003cp data-start=\"1298\" data-end=\"1370\" class=\"\"\u003e\u003cstrong data-start=\"1298\" data-end=\"1323\"\u003eSkin Barrier Support:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eProbiotics strengthen skin's natural defenses.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1371\" data-end=\"1455\" class=\"\"\u003e\n\u003cp data-start=\"1373\" data-end=\"1455\" class=\"\"\u003e\u003cstrong data-start=\"1373\" data-end=\"1398\"\u003eMoisturizing Formula:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eHydrates without clogging pores or leaving a white cast.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1456\" data-end=\"1521\" class=\"\"\u003e\n\u003cp data-start=\"1458\" data-end=\"1521\" class=\"\"\u003e\u003cstrong data-start=\"1458\" data-end=\"1483\"\u003ePerfect under Makeup:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eActs as a smooth base for daily wear.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1456\" data-end=\"1521\" class=\"\"\u003e\n\u003ch4 data-start=\"1528\" data-end=\"1569\" class=\"\"\u003e\u003cstrong data-start=\"1536\" data-end=\"1569\"\u003eGreat For Skin Concerns Like:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"1570\" data-end=\"1706\"\u003e\n\u003cli data-start=\"1570\" data-end=\"1601\" class=\"\"\u003e\n\u003cp data-start=\"1572\" data-end=\"1601\" class=\"\"\u003eUneven skin tone \u0026amp; dullness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1602\" data-end=\"1634\" class=\"\"\u003e\n\u003cp data-start=\"1604\" data-end=\"1634\" class=\"\"\u003eWeak or damaged skin barrier\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1635\" data-end=\"1664\" class=\"\"\u003e\n\u003cp data-start=\"1637\" data-end=\"1664\" class=\"\"\u003eOily skin \u0026amp; clogged pores\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1665\" data-end=\"1706\" class=\"\"\u003e\n\u003cp data-start=\"1667\" data-end=\"1706\" class=\"\"\u003eSensitivity to traditional sunscreens\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"1713\" data-end=\"1749\" class=\"\"\u003e💧 \u003cstrong data-start=\"1721\" data-end=\"1749\"\u003eSkin Type Compatibility:\u003c\/strong\u003e\n\u003c\/h4\u003e\n\u003cul data-start=\"1750\" data-end=\"1851\"\u003e\n\u003cli data-start=\"1750\" data-end=\"1770\" class=\"\"\u003e\n\u003cp data-start=\"1752\" data-end=\"1770\" class=\"\"\u003e✅ Sensitive Skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1771\" data-end=\"1800\" class=\"\"\u003e\n\u003cp data-start=\"1773\" data-end=\"1800\" class=\"\"\u003e✅ Oily \u0026amp; Combination Skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1801\" data-end=\"1822\" class=\"\"\u003e\n\u003cp data-start=\"1803\" data-end=\"1822\" class=\"\"\u003e✅ Acne-Prone Skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1823\" data-end=\"1851\" class=\"\"\u003e\n\u003cp data-start=\"1825\" data-end=\"1851\" class=\"\"\u003e✅ Dry or Dehydrated Skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FAHAD","offers":[{"title":"Default Title","offer_id":51279134195987,"sku":"","price":1750.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3521\/2819\/files\/download-2025-04-27T231253.109.jpg?v=1745777734"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0915\/3521\/2819\/collections\/March-Blog-Features-2023-beauty-of-joseon.jpg?v=1734167122","url":"https:\/\/milhasbeauty.com\/collections\/beauty-of-joseon.oembed","provider":"MilhaBeauty","version":"1.0","type":"link"}